Most knitting websites aresdirected at female audiences. When they are directed at males they need to have pictures of men with mittens in working shirts digging something up in the woods with their male friends or urban guys with black death-metal shirts on - and a knitted scarf. 90% of the time the caption will hint at the fact that the knitted items were offered by a hip girlfriend or a trendy wife.
This one has an excellent "teen space" for 16-25 knitters. Great models, great yarn and .... nice pictures - www.phildar.com .
And it has men in the photoshoot....
Apparently, if you knit their models and buy their yarn you might just get a really good looking guy that will hold your needles and ask you to knit him a similar one. (And you will turn into the blondie model trendily swimming in that sweater or the sexy skinny one with the attitude and the hat) Compared to the no-male-involvement-at-all-grandmother-attitude in so many of these places, it's a start. Look: they knit and get guys! And hey! No need for hyper-masculinising the male person: he can just have a nice laid-back look with a coulourful shirt and all!
The old commercial trick of "buy our product and he'll show up on your door" might just be an ideological breakthrough in the knitting world.... It's one of those situations where, given the alternatives, I don't mind being oppressed by the capitalist-advertising system... for now.
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